Sometimes you come across a product and it becomes your holy grail of products – something so great, you will basically only ever buy that product again. That’s kind of how we felt when we tried the L’Oreal Lash Paradise Mascara, $10. Our love was cemented when we kept getting asked if we were wearing false lashes at the office. Seriously though, one of these mascaras sells every five seconds, and Beyonce’s makeup artist Sir John swears by it – so if that isn’t a testament to it’s lash lengthening and volumizing wondered, we don’t know what is!What we love most about this mascara, is that it does it all; whether you need length or volume or both, this mascara will give it to you. The hourglass-shaped, natural bristle brush fans out and separates the lashes so you won’t get that clunky, chunky look, and you don’t have to spend ages building it up, as the formula glides on easily and smoothly. It doesn’t flake or smudge either, and tbh, even if it did, we wouldn’t care because our lashes look so good.

Go with a few coats for everyday wear, or layer it up for nights out and insane impact! The cherry on top of the cake? It costs $10! It also comes in a waterproof formula (perfect for vacay) and in three shades: Blackest Black, Black, and Black Brown.

Have you guys tried this mascara? It’s a total dupe for the Too Faced Better Than Sex Mascara, $24, which we’re also obsessed with, but at $10, this gets us every time!